Most people buy Sew Heart Felt one gift at a time. When they buy two, the second is nearly always a sibling from the same little world: the other cat colour, the next nativity piece, the matching sheep. Customers rarely mix ranges. So the best post-purchase offer is the sibling of whatever they just bought, not one product shown to everyone.
74%of Q4 2025 orders had one product
£23.90typical order: one animal plus delivery
2.1%of orders took the current upsell (0.7% so far this October)
October
2,609web orders
75%one product only
£33.46average order
Halloween was 19% of October orders. The Witch Mouse and free cat bundle was the single biggest seller, but only 13% of its buyers added anything else. Outside Halloween, the pairs are already siblings: two cat colours, the puffin and the seagull.
Bestsellers
#1
Halloween Witch Mouse and FREE Black Cat
294 orders · 11.3%
#2
Cricketer Mouse
121 orders · 4.6%
#3
Heart and Flowers Sheep
112 orders · 4.3%
#4
Perry Puffin
102 orders · 3.9%
#5
England Rugby Mouse
89 orders · 3.4%
#6
Halloween Witch Mouse and Black Cat Bundle
86 orders · 3.3%
Most bought together, October 2025
+
Felt Black Cat and Felt Ginger Cat
10 orders together ·7.8x more often than chance
+
Felt Black Cat and Halloween Witch Mouse
9 orders together ·4.9x more often than chance
+
Perry Puffin and Sarg Seagull
7 orders together ·9.0x more often than chance
+
Mouse with Pint of Beer and Skiing Mouse
6 orders together ·6.1x more often than chance
+
Paul Penguin Christmas Decoration and Peter Polar Bear Christmas Decoration
5 orders together ·116x more often than chance
+
Mouse with Pansy and Pretty Blue Mouse with Flower
5 orders together ·19x more often than chance
+
Christmas Pudding Mouse and Father Christmas Mouse
5 orders together ·17x more often than chance
+
Artist Mouse and Happy Heart Balloon Mouse
5 orders together ·7.5x more often than chance
October 2026 so far (1 to 7 Oct): the new Halloween range
Last year's Witch Mouse and free cat bundle is retired, so the pairs above won't repeat. In the first week of this October (671 orders), the Agatha pieces sell with each other, and Pumpkin the Cat sells with Zelda. It's one week of data, so treat it as a steer and re-check mid-month.
+
Agatha the Witch Halloween Decorations Bundle and Pumpkin the Cat
6 orders together ·3.1x more often than chance
+
Agatha Witch on a Broom Decoration and Agatha Witch with Burt the Bat Decoration
5 orders together ·15x more often than chance
+
Felt Black Cat and Felt Ginger Cat
5 orders together ·10x more often than chance
+
Pumpkin the Cat and Zelda the Witch Mouse
4 orders together ·13x more often than chance
+
Agatha the Witch Halloween Decorations Bundle and Zelda the Witch Mouse
4 orders together ·3.6x more often than chance
+
Agatha Witch with Spooky Lantern Decoration and Halloween Tiny Animals Bundle
3 orders together ·13x more often than chance
November
5,307web orders
71%one product only
£35.24average order
Sheep are the biggest range (20% of orders). Nativity is only 7% of orders but brings in £21.8k, second only to sheep, and tree toppers start selling. The strongest pairs are matching sheep, sports mice for the same fan, and the two cat colours.
Bestsellers
#1
Cricketer Mouse
229 orders · 4.3%
#2
Sheply Sheep with Heart Balloon
202 orders · 3.8%
#3
Heart and Flowers Sheep
193 orders · 3.6%
#4
Dog Walker Mouse
187 orders · 3.5%
#5
England Rugby Mouse
168 orders · 3.2%
#6
Knitting Nell Sheep
165 orders · 3.1%
Most bought together
+
Cuppa Tea Sheep and Slice Of Cake Sheep
21 orders together ·17x more often than chance
+
Cricketer Mouse and England Rugby Mouse
20 orders together ·2.8x more often than chance
+
Felt Black Cat and Felt Ginger Cat
19 orders together ·22x more often than chance
+
Heart and Flowers Sheep and Sheply Sheep with Heart Balloon
19 orders together ·2.6x more often than chance
+
Cuppa Tea Sheep and Resting Sheep With Pussycat
12 orders together ·7.5x more often than chance
+
England Rugby Mouse and Ireland Rugby Mouse
12 orders together ·5.6x more often than chance
+
Knitting Nell Sheep and Shop Til You Drop Sheep
11 orders together ·3.9x more often than chance
+
Dog Walker Mouse and Happy Heart Balloon Mouse
11 orders together ·2.0x more often than chance
December
6,424web orders
76%one product only
£34.20average order
Christmas mice and hanging decorations climb. Christmas Pudding and Father Christmas is the top pair of the whole quarter. Nativity buyers complete the scene, and the hanging decorations sell in little sets.
Bestsellers
#1
Knitting Nell Sheep
293 orders · 4.6%
#2
Hiking Mouse
227 orders · 3.5%
#3
Heart and Flowers Sheep
198 orders · 3.1%
#4
Gardener Mouse
174 orders · 2.7%
#5
Dog Walker Mouse
161 orders · 2.5%
#6
Happy Heart Balloon Mouse
161 orders · 2.5%
Most bought together
+
Christmas Pudding Mouse and Father Christmas Mouse
20 orders together ·9.0x more often than chance
+
Heart and Flowers Sheep and Sheply Sheep with Heart Balloon
15 orders together ·4.2x more often than chance
+
Dog Walker Mouse and Gardener Mouse
14 orders together ·3.2x more often than chance
+
Angel Gabriel Mouse and Benedict the Nativity Donkey
13 orders together ·6.8x more often than chance
+
Christmas Pudding Mouse and Skiing Mouse
13 orders together ·4.2x more often than chance
+
Gardener Mouse and Hiking Mouse
13 orders together ·2.1x more often than chance
+
David Donkey Christmas Decoration and Randolph Reindeer Christmas Decoration
12 orders together ·20x more often than chance
+
Benedict the Nativity Donkey and Classic Nativity Set
12 orders together ·14x more often than chance
Recommended post-purchase offers
The one-click offer shown straight after checkout, set up in Zipify by product. Each offer is the sibling customers already add most often. Suggested price is 20% off, which matches what Zipify already uses on the sheep offers. Discount depth is a suggestion until we check margins.
What runs today
After checkout everyone sees the Gold Blocked Heart Glass Display Dome at 10% off. On the thank-you page it's the Happy Heart Balloon Mouse at 25% off. In Q4 2025 these were taken on about 2% of orders, and this October it's 0.7%. The dome only really pairs with the Sheply sheep.
Halloween
Now to 31 Oct
Based on the first week of October 2026 (the 2026 range is new, so last year's Witch Mouse data doesn't apply). Thin, re-check mid-month.
If they bought
Agatha the Witch Halloween Decorations Bundle
→
Offer
Pumpkin the Cat
£19.99£15.9920% off
6 of 68 buyers already added it (9%)
3.1x more often than chance
176 in stock
If they bought
Agatha Witch on a Broom Decoration
→
Offer
Agatha Witch with Burt the Bat Decoration
£14.99£11.9920% off
5 of 28 buyers already added it (18%)
15x more often than chance
Low stock: 33 left
If they bought
Pumpkin the Cat
→
Offer
Zelda the Witch Mouse
£19.99£15.9920% off
4 of 19 buyers already added it (21%)
13x more often than chance
202 in stock
If they bought
Zelda the Witch Mouse
→
Offer
Pumpkin the Cat
£19.99£15.9920% off
4 of 11 buyers already added it (36%)
13x more often than chance
176 in stock
Christmas mice
Nov to Dec
If they bought
Christmas Pudding Mouse
→
Offer
Father Christmas Mouse
£19.99£15.9920% off
35 of 261 buyers already added it (13%)
9.8x more often than chance
312 in stock
If they bought
Father Christmas Mouse
→
Offer
Christmas Pudding Mouse
£19.99£15.9920% off
35 of 197 buyers already added it (18%)
9.8x more often than chance
Low stock: 40 left
If they bought
Skiing Mouse
→
Offer
Christmas Pudding Mouse
£19.99£15.9920% off
28 of 296 buyers already added it (9%)
5.2x more often than chance
Low stock: 40 left
If they bought
Mouse with Present
→
Offer
Christmas Pudding Mouse
£19.99£15.9920% off
20 of 126 buyers already added it (16%)
8.7x more often than chance
Low stock: 40 left
Nativity
Nov to Dec
The Complete Nativity Set already has every piece, and its buyers rarely add anything (5 tree toppers in Q4). Give them the fallback offer.
If they bought
Benedict the Nativity Donkey
→
Offer
Angel Gabriel Mouse
£19.99£15.9920% off
23 of 283 buyers already added it (8%)
7.5x more often than chance
422 in stock
If they bought
Angel Gabriel Mouse
→
Offer
Three Wise Mice Nativity Set
£39.99£31.9920% off
17 of 156 buyers already added it (11%)
33x more often than chance
157 in stock
If they bought
Three Wise Mice Nativity Set
→
Offer
Angel Gabriel Mouse
£19.99£15.9920% off
17 of 48 buyers already added it (35%)
33x more often than chance
422 in stock
If they bought
Classic Nativity Set
→
Offer
Benedict the Nativity Donkey
£19.99£15.9920% off
19 of 66 buyers already added it (29%)
15x more often than chance
Low stock: 6 left
Only 6 left. Restock Benedict, or offer Angel Gabriel until then.
Hanging decorations
Nov to Dec
If they bought
David Donkey Christmas Decoration
→
Offer
Randolph Reindeer Christmas Decoration
£17.99£14.3920% off
19 of 131 buyers already added it (15%)
26x more often than chance
Low stock: 23 left
If they bought
Randolph Reindeer Christmas Decoration
→
Offer
David Donkey Christmas Decoration
£17.99£14.3920% off
19 of 81 buyers already added it (23%)
26x more often than chance
77 in stock
If they bought
Gretel Goose With A Gift Christmas Decoration
→
Offer
David Donkey Christmas Decoration
£17.99£14.3920% off
10 of 110 buyers already added it (9%)
10x more often than chance
77 in stock
If they bought
Skater Sheep Christmas Decoration
→
Offer
David Donkey Christmas Decoration
£17.99£14.3920% off
13 of 90 buyers already added it (14%)
16x more often than chance
77 in stock
Sheep
All Q4
If they bought
Heart and Flowers Sheep
→
Offer
Sheply Sheep with Heart Balloon
£19.99£15.9920% off
37 of 503 buyers already added it (7%)
2.8x more often than chance
3,478 in stock
If they bought
Sheply Sheep with Heart Balloon
→
Offer
Heart and Flowers Sheep
£19.99£15.9920% off
37 of 380 buyers already added it (10%)
2.8x more often than chance
3,927 in stock
If they bought
Cuppa Tea Sheep
→
Offer
Slice Of Cake Sheep
£19.99£15.9920% off
23 of 151 buyers already added it (15%)
22x more often than chance
Low stock: 44 left
If they bought
Knitting Nell Sheep
→
Offer
Shop Til You Drop Sheep
£19.99£15.9920% off
19 of 502 buyers already added it (4%)
2.3x more often than chance
287 in stock
Sports and hobby mice
All Q4
If they bought
Cricketer Mouse
→
Offer
England Rugby Mouse
£19.99£15.9920% off
23 of 478 buyers already added it (5%)
2.2x more often than chance
439 in stock
If they bought
England Rugby Mouse
→
Offer
Cricketer Mouse
£19.99£15.9920% off
23 of 314 buyers already added it (7%)
2.2x more often than chance
153 in stock
If they bought
Dog Walker Mouse
→
Offer
Gardener Mouse
£19.99£15.9920% off
27 of 413 buyers already added it (7%)
2.6x more often than chance
393 in stock
If they bought
Gardener Mouse
→
Offer
Dog Walker Mouse
£24.99£19.9920% off
27 of 360 buyers already added it (8%)
2.6x more often than chance
324 in stock
If they bought
Hiking Mouse
→
Offer
Gardener Mouse
£19.99£15.9920% off
24 of 421 buyers already added it (6%)
2.3x more often than chance
393 in stock
Cats, dogs and coast
All Q4
If they bought
Felt Black Cat
→
Offer
Felt Ginger Cat
£12.99£10.3920% off
38 of 235 buyers already added it (16%)
11x more often than chance
65 in stock
If they bought
Felt Ginger Cat
→
Offer
Felt Black Cat
£12.99£10.3920% off
38 of 206 buyers already added it (18%)
11x more often than chance
1,314 in stock
If they bought
Felt Grey Cat
→
Offer
Felt Ginger Cat
£12.99£10.3920% off
19 of 121 buyers already added it (16%)
11x more often than chance
65 in stock
If they bought
Perry Puffin
→
Offer
Sarg Seagull
£19.99£15.9920% off
19 of 348 buyers already added it (5%)
13x more often than chance
109 in stock
Everything else (fallback)
All Q4
Any
If they bought
Anything not listed above, including the Complete Nativity Set
→
Offer
Heart and Flowers Sheep
£19.99£15.9920% off
Q4 2025's number one bestseller (503 orders)
3,927 in stock
Knitting Nell was a close second but has only 98 left.
Thank-you page slot
Keep a second offer on the thank-you page, but make it seasonal instead of the Balloon Mouse all year. October: Felt Black Cat (£12.99, 1,314 in stock, fits Halloween). November and December: Father Christmas Mouse (312 in stock). Christmas Pudding is the stronger seller but has only 40 left.
What it could be worth
About 14,300 web orders in Q4 2025. If matched offers lift the take rate from about 2% to 4.5%, at roughly £16 per offer, that's around £5,700 extra across Q4. The 4.5% is an assumption, at the low end of what one-click offers usually get, because these customers mostly buy one gift. Zipify's dashboard shows how many people saw each offer, which will give the real take rate once it's live.
Before checkout
Free delivery nudge
Free delivery starts at £45, but two animals come to £39.98, so a typical two-gift order still pays for delivery. In Q4 2025, 1,687 orders (12%) sat between £35 and £45 and paid delivery. A one-tap "add a felt cat or dog for free delivery" in the cart (£12.99) clears it. Black and Ginger Cat are already the most-paired products in the store. It's small, roughly £1,500 across Q4, but it's the one cart add-on the data supports.
Bigger question: moving the threshold to about £39 would make "second gift, free delivery" the offer. That could turn some of the 10,600 one-gift orders into two, but it would also give away delivery on two-gift orders that happen anyway. Worth a margin check before deciding.
How this was worked out
Shopify web orders, October to December 2025, plus 1 to 7 October 2026 for the new Halloween range. Etsy, Amazon, TikTok, wholesale, cancelled and £0 orders are excluded, and so are gift cards and free-gift items. "More often than chance" compares how often two products are bought together with how often you'd expect if people picked them at random. Stock and prices are live as of 8 October 2026.
+
+
+
+
+
+
+
+
+
